Our vision is to become a world class agribusiness and one of the top 5 players in the People’s Republic of China (PRC) Food Business, focused on a sustainable vertically integrated business model, whilst maintaining integrity and food security on both the supply and demand side.

We conduct our business with Integrity, Diversity and Inclusiveness, Innovation and Sustainability to create the world we want for our communities, families and children. Good business for good society, today and tomorrow.

To make this happen, our guiding principle is to work with individual and institutional ethics towards full membership of the UN Global Compact, operating with the Ten Principles on Human Rights, Labour, Environment and Anti-Corruption; and taking strategic actions on the UN Sustainable Development Goals.